Privacy Policy

Last Updated: June 27, 2026

The Bryant Park Hotel (“Bryant Park Hotel,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website (the “Site”), book a reservation, or otherwise interact with us, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

By accessing or using the Site, you agree to this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

1. Information We Collect

We collect several types of information from and about users of our Site, including:

Personal identifiers you provide directly, such as your name, postal address, email address, telephone number, and payment card information when you make a reservation, sign up for offers, contact us, or otherwise transact with us.
Reservation and stay information, such as arrival and departure dates, room preferences, special requests, and loyalty or membership details.
Commercial information, such as records of services purchased or considered.
Internet or other electronic network activity information, including your IP address, browser type, device identifiers, pages you view, links you click, and other actions taken on the Site, collected automatically through cookies and similar technologies.
Geolocation data, such as your general location derived from your IP address.
Inferences drawn from the above to create a profile reflecting your preferences and characteristics.

2. How We Collect Your Information

Directly from you when you provide it to us (for example, by booking a stay or filling out a form).
Automatically as you navigate the Site, through cookies, web beacons, and similar technologies.
From third parties, such as our booking partners, payment processors, and analytics providers.

3. How We Use Your Information

We use the information we collect about you to:

Process and manage your reservations, stays, and requests.
Provide, operate, maintain, and improve the Site and our services.
Communicate with you, including responding to inquiries and sending booking confirmations.
Send you marketing and promotional communications where permitted by law.
Personalize your experience and deliver content and offers relevant to your interests.
Detect, prevent, and address fraud, security issues, and technical problems.
Comply with our legal obligations and enforce our terms and policies.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and store certain information. Cookies help us recognize you, remember your preferences, and understand how the Site is used. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent; however, some portions of the Site may not function properly without cookies. We may also use third-party analytics services (such as Google Analytics) that use cookies to help us analyze how visitors use the Site.

5. How We Disclose Your Information

We may disclose personal information that we collect or you provide:

To our affiliates, subsidiaries, and the hotel’s management or ownership.
To service providers, contractors, and other third parties we use to support our business (such as payment processors, booking engines, IT and hosting providers, and email and marketing vendors) who are bound to keep the information confidential.
To fulfill the purpose for which you provide it, such as completing a reservation.
To comply with any court order, law, or legal process, including responding to government or regulatory requests.
To enforce our Terms and Conditions and other agreements, or to protect the rights, property, or safety of Bryant Park Hotel, our guests, or others.
In connection with a merger, sale, financing, or transfer of all or a portion of our business or assets.

We do not sell your personal information for monetary value. To the extent that certain sharing of information for cross-context behavioral advertising is deemed a “sale” or “sharing” under applicable law, please see the California Privacy Rights section below for your opt-out rights.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements, and to resolve disputes and enforce our agreements.

7. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure, and we cannot guarantee the security of your personal information transmitted to our Site.

8. Your Privacy Choices

You may opt out of receiving promotional emails from us by following the unsubscribe instructions in those emails or by contacting us using the details below. You may also adjust your browser settings to manage cookies.

9. California Privacy Rights

This section applies to California residents and supplements the information above. It is provided in accordance with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), and other applicable California law.

9.1 Categories of Personal Information We Collect

In the preceding twelve (12) months, we have collected the following categories of personal information about California consumers:

Identifiers (e.g., name, postal address, email address, telephone number, IP address).
Categories of personal information described in Cal. Civ. Code § 1798.80(e) (e.g., name, address, payment card or financial information).
Commercial information (e.g., records of reservations and services purchased).
Internet or other electronic network activity information (e.g., browsing and usage data).
Geolocation data (e.g., general location derived from IP address).
Inferences drawn from the above to create a profile about preferences and characteristics.

We may collect sensitive personal information, such as payment card numbers in combination with security or access codes, solely to process your transactions and provide the services you request. We do not use or disclose sensitive personal information for purposes other than those permitted under the CCPA.

9.2 Sources and Business Purposes

We collect personal information from the sources, and use it for the business and commercial purposes, described in the “How We Collect” and “How We Use” sections above. We disclose personal information to the categories of third parties described in the “How We Disclose” section above.

9.3 Your California Privacy Rights

Subject to certain limitations, California residents have the right to:

Right to Know / Access: Request that we disclose the categories and specific pieces of personal information we have collected, the sources, the business or commercial purpose for collecting it, and the categories of third parties with whom we share it.
Right to Delete: Request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Correct: Request that we correct inaccurate personal information we maintain about you.
Right to Opt Out of Sale or Sharing: Direct us not to “sell” or “share” your personal information (including for cross-context behavioral advertising), as those terms are defined under the CCPA.
Right to Limit Use of Sensitive Personal Information: Direct us to limit the use and disclosure of your sensitive personal information to that which is necessary to perform the services or provide the goods reasonably expected.
Right to Non-Discrimination: Not receive discriminatory treatment for exercising any of your CCPA rights.

9.4 “Do Not Sell or Share My Personal Information”

We do not sell personal information in exchange for monetary consideration. If we share personal information for cross-context behavioral advertising in a manner that qualifies as a “sale” or “sharing” under the CCPA, you have the right to opt out. To exercise this right, contact us using the details below or use any “Do Not Sell or Share My Personal Information” link we make available on the Site. We also honor Global Privacy Control (GPC) opt-out preference signals where required.

9.5 Shine the Light

Under California Civil Code § 1798.83, California residents may request information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information below.

9.6 How to Exercise Your Rights

To exercise your rights, submit a verifiable consumer request using the contact details in the “Contact Us” section below. We may need to verify your identity before processing your request, and we will respond consistent with applicable law. You may use an authorized agent to make a request on your behalf; we may require the agent to provide proof of authorization and may require you to verify your identity directly with us.

10. Children’s Privacy

Our Site is not intended for children under 16 years of age, and we do not knowingly collect personal information from children under 16. If we learn we have collected personal information from a child under 16 without verifiable parental consent, we will delete that information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will revise the “Last Updated” date at the top of this page. Your continued use of the Site after any changes constitutes your acceptance of the revised Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise your privacy rights, please contact us at:

The Bryant Park Hotel
[Mailing Address]
Email: [privacy@bryantparkhotel.com]
Phone: [Phone Number]